There are lots of business on the web, and many of them are already using SEO to get more out of their online operation. Unfortunately, there are lots of business owners who don't know enough about SEO to make an informed decision. There are a lot of buzzwords thrown around that don't really amount to much, and that makes small business owners nervous. No business owner wants to waste money on a marketing strategy that doesn't work.

What is SEO?

SEO, or search engine optimization, is a process in which a website is improved in a variety of ways to increase it's value, amount of traffic, and conversion rates. First, the site is evaluated by an internet marketing specialist. A business site will need certain features to be considered valuable. Next, a set of keywords will be used in the main content of the landing, or home, page. The site may need to be redesigned in order to convince customers they want to make a purchase. When visitors become customers, they have been converted. The percentage of visitors that become customers is called the conversion rate.

Does SEO Work?

Search engine optimization has been proven as one of the most effective forms of online marketing. Service providers such as internet marketing have shown that any site can enjoy increased traffic and more web presence with an SEO marketing strategy.


How Much Does SEO Cost?

Each service provider has different fees and service plans. Prices for online marketing by Interversant can be found at interversant along with a list of service plans and consultation services. Things like web design are a one time fee whereas keywords and links need to be updates on a regular basis, so there may be recurring fees. There are different kinds of services to choose from, and for a site owner who is unfamiliar with SEO, a consultation should be the first step.


Why Even Use SEO?

Some site owners might wonder why they need to optimize their site for a search engine. After all, doesn't the search engine actively seek out sites that contain relevant keywords? The truth is, some sites are eliminated automatically because of certain flaws in either the content of a page or the code used within the site. These flaws might make it difficult to find a site, which will eliminate it from the top results. A site that has been optimized for search engines is easier for an engine to find and will be much more likely to appear on the first page of results, which is where all site owners want to be.


When an internet marketing expert optimizes a company's website and puts an effective marketing plan in place, the business can enjoy greater traffic, as well as higher conversion rates. Through an initial consultation, those experts are able to determine the best strategy for making this happen.